[NCNCA] CARRERA DE SAN RAFAEL ACQUIRED & NEW RACE DATE FOR 10TH ANNIVERSARY
Ryan Dawkins
ryan at usraceseries.com
Wed Apr 2 17:23:07 PDT 2008
SOURCE: Project Sport, LLC
Carrera de San Rafael Cycling Event Acquires New Promoter and Race
Date for 10th Anniversary
SAN FRANCISCO, CA--(Marketwire - April 03, 2008) - Continuing the
excitement generated last year throughout the national cycling
community, Carrera de San Rafael announces important changes to its
2008 event. Project Sport, LLC, one of the largest sports marketing
companies in the San Francisco Bay Area, has acquired this premier
cycling event that will return to the streets of downtown San Rafael
on its new date of Saturday, August 9, 2008.
"Project Sport's acquisition of Carrera de San Rafael comes at a time
when cycling is currently experiencing a period of unprecedented
growth and popularity," said Ryan Dawkins, President of Project Sport,
LLC. "There is no better sport to showcase a region than a twilight
themed professional cycling event. Our goal is to leverage the success
in 2007 and focus on community, family and recruiting top professional
talent in the U.S. We're incredibly excited to bring our event
expertise to San Rafael."
Featuring elite professional teams and athletes from across the United
States, Project Sport and Carrera de San Rafael's twilight format will
bring the drama and excitement of professional cycling to Marin's
largest city for the 10th year in San Rafael's vibrant downtown setting.
"It's fitting on the tenth anniversary of this race that it is handed
to an organization capable of bringing the event to its fullest
potential," said Wil Matthews, who started the downtown race in 1998.
"This is the perfect venue for this sport, centrally located to
spectators, sponsors and media -- and in one of the most active
cycling communities in the nation. Project Sport has what it takes to
make Carrera de San Rafael a top national race."
The 2007 Carrera drew thousands of spectators, surpassing the all
previous years' turnouts and setting records in attendance for a
single-day participatory sporting event in Northern California. One of
the most anticipated professional cycling races on the Northern
California/Nevada Cycling Association calendar, the 2008 Carrera de
San Rafael this year will feature even more spectator activities
throughout the day, including a larger expo and a professional athlete
village.
As in past years, the Carrera will cover a .9-mile course covering
Fourth, D, Fifth, and A Streets in downtown San Rafael, with athletes
in the Pro men's race racing for 90 minutes.
"This event is the fastest race in Northern California and with the
evening format, it provides an atmosphere of excitement for both
riders and spectators beyond that of any other race," said Mack Chew,
Director of Operations, Project Sport, LLC.
Children under 12 will have a chance to take part in the Kids' Race,
where the young ones will take to the course for a few laps,
accompanied by experienced racers from the event.
In addition to the kids' race and the marquee men's and women's pro-am
events, the Carrera will also offer racing for a range of amateur
categories, with the final schedule and registration to be announced
in June.
For information about racing, volunteering, sponsoring or watching the
Carrera de San Rafael, please email carrera at projectsport.com.
About Project Sport, LLC
Project Sport, LLC is an event production and athlete management
company based in San Francisco. They own and operate numerous running
and cycling events including the US Race Series, and over the last 7
years, have produced events in Atlanta, Napa Valley, Colorado, San
Francisco & Idaho. Project Sport also manages the McGuire Cycling
Team, Northern California's top elite cycling organization.
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