[NCNCA] CARRERA DE SAN RAFAEL ACQUIRED & NEW RACE DATE FOR 10TH ANNIVERSARY

Ryan Dawkins ryan at usraceseries.com
Wed Apr 2 17:23:07 PDT 2008


SOURCE: Project Sport, LLC

Carrera de San Rafael Cycling Event Acquires New Promoter and Race  
Date for 10th Anniversary

SAN FRANCISCO, CA--(Marketwire - April 03, 2008) - Continuing the  
excitement generated last year throughout the national cycling  
community, Carrera de San Rafael announces important changes to its  
2008 event. Project Sport, LLC, one of the largest sports marketing  
companies in the San Francisco Bay Area, has acquired this premier  
cycling event that will return to the streets of downtown San Rafael  
on its new date of Saturday, August 9, 2008.

"Project Sport's acquisition of Carrera de San Rafael comes at a time  
when cycling is currently experiencing a period of unprecedented  
growth and popularity," said Ryan Dawkins, President of Project Sport,  
LLC. "There is no better sport to showcase a region than a twilight  
themed professional cycling event. Our goal is to leverage the success  
in 2007 and focus on community, family and recruiting top professional  
talent in the U.S. We're incredibly excited to bring our event  
expertise to San Rafael."

Featuring elite professional teams and athletes from across the United  
States, Project Sport and Carrera de San Rafael's twilight format will  
bring the drama and excitement of professional cycling to Marin's  
largest city for the 10th year in San Rafael's vibrant downtown setting.

"It's fitting on the tenth anniversary of this race that it is handed  
to an organization capable of bringing the event to its fullest  
potential," said Wil Matthews, who started the downtown race in 1998.  
"This is the perfect venue for this sport, centrally located to  
spectators, sponsors and media -- and in one of the most active  
cycling communities in the nation. Project Sport has what it takes to  
make Carrera de San Rafael a top national race."

The 2007 Carrera drew thousands of spectators, surpassing the all  
previous years' turnouts and setting records in attendance for a  
single-day participatory sporting event in Northern California. One of  
the most anticipated professional cycling races on the Northern  
California/Nevada Cycling Association calendar, the 2008 Carrera de  
San Rafael this year will feature even more spectator activities  
throughout the day, including a larger expo and a professional athlete  
village.

As in past years, the Carrera will cover a .9-mile course covering  
Fourth, D, Fifth, and A Streets in downtown San Rafael, with athletes  
in the Pro men's race racing for 90 minutes.

"This event is the fastest race in Northern California and with the  
evening format, it provides an atmosphere of excitement for both  
riders and spectators beyond that of any other race," said Mack Chew,  
Director of Operations, Project Sport, LLC.

Children under 12 will have a chance to take part in the Kids' Race,  
where the young ones will take to the course for a few laps,  
accompanied by experienced racers from the event.

In addition to the kids' race and the marquee men's and women's pro-am  
events, the Carrera will also offer racing for a range of amateur  
categories, with the final schedule and registration to be announced  
in June.

For information about racing, volunteering, sponsoring or watching the  
Carrera de San Rafael, please email carrera at projectsport.com.

About Project Sport, LLC

Project Sport, LLC is an event production and athlete management  
company based in San Francisco. They own and operate numerous running  
and cycling events including the US Race Series, and over the last 7  
years, have produced events in Atlanta, Napa Valley, Colorado, San  
Francisco & Idaho. Project Sport also manages the McGuire Cycling  
Team, Northern California's top elite cycling organization.


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